Company rebranding practice.
Researched local arts business to develop marketing brands and logos to reflect the core values of the business.
Met with employees and local artists to develop color schemes and art that reflected the main topics of interest for the Michigan-themed local art galleries.
The logo was designed to depict four key traits Michigan artists are inspired by and that highlights Michigans resources. Colors and images were selected to represent the values of the company based on color theory and design.
Designed packaging and marketing materials to reflect the new branding.
Adobe Illustrator, and InDesign.